Email Campaigns vs SMS Campaigns: Which One Wins and When
Email and SMS are the two channels most US businesses use to reach customers directly, and they are not interchangeable. This is a fair comparison of what each does...
Read the post Blog
Notes on business messaging.
Plain answers on SMS marketing, toll free numbers, 10DLC, short codes and compliance, written for the people who send the messages.
What Is 10DLC and Why Your Business Texts Need It
10DLC stands for 10 digit long code: a regular local US phone number, registered so a business can send application to person (A2P) texts from it. It is the route...
Read the post
What Is a Short Code and When Should You Use One
A short code is a 5 or 6 digit phone number built for sending text messages at high volume. It is the number behind "text SAVE to 12345" and the most...
Read the post
What Is a Toll Free Number for Business Texting
A toll free number is a US phone number that starts with 800, 833, 844, 855, 866, 877 or 888, and it can send and receive text messages just like it takes calls. For...
Read the post
What Is SMS Marketing and How Does It Work for Business
SMS marketing is sending text messages to customers who agreed to hear from your business. The sending part is simple, but what happens between your campaign tool and...
Read the post
Why SMS Is the Crown Jewel of Marketing in 2026
Every marketing channel competes for the same thing: a few seconds of a customer's attention. In 2026, the place that attention still reliably shows up is the...
Read the postReady to send?
Toll free, 10DLC and short code messaging on one platform, with people who answer when you text.
